What matters for local SEO
by Admin
Posted on 17-11-2022 04:39 AM
If there’s one thing that’s clear from these local seo statistics, it’s that optimizing local reach matters a lot to businesses. Customers are undeniably going online to search for products and
services
that they can find within their community. After all, no one wants to travel far just to browse products they’re interested in. Moreover, not a lot of consumers are willing to pay hefty shipping fees or wait a long time before getting their hands on their purchase.
As such, if you haven’t had a chance to build a local seo strategy, it’s high time that you start.
1. Optimize for Google My Business.
At the very least, you should apply local business schema , or structured data markup to every web page to optimize your website for local seo. It's near impossible to get into the infamous google local pack without this. Local schema is additional code that you can add to the pages of your website to make it easier for search engines to understand who you are, what you do, where you're located and how you may be relevant to people who might be searching for your type of products or services. Adding product and service schema to your website focuses more on the details of each of those products or services.
4. Optimize online directories and citations.
If businesses want to stay relevant across search engines and the marketplace, a local seo game plan is an essential component to an overall digital marketing strategy. Having a sound local seo strategy means optimizing everywhere your business appears online so search engines can provide relevant search results to consumers based on their locations. This requires a combination of optimized content on your website, as well as up-to-date facts about your business across business directories. Why is this important? because as a local business, you want potential customers to be able to find you whether they're looking directly for you or your products or services.
Auditing citations across all relevant online directories editing all local citations to include the right name-address-phone number ( nap citations ) creating new citations discovering more local citation opportunities managing and monitoring local listings.
If you’re yet to kick your first local seo campaign, the local search statistics below will convince you to take the leap (or get buy-in from your team to invest in it). 1. One-third of online consumers use the internet to search for local businesses daily, as per a 2019 statista survey. Wonder how the landscape looks like today? 2. Brightlocal’s 2020 customer review survey found that in 2020, 93% of consumers used online searches to find a local business. 34% were conducted every day, and 73% were done weekly. Look how the numbers stack up over the years (and trending upwards): 3.