How did search engines evolve?
by Admin
Posted on 17-11-2022 04:39 AM
Another significant change in how people are using search
engines
is the move from typing queries to voice search. Organic and local search optimization is always evolving, the move from text to voice search has changed the words used within a query. While the use of mobile devices changed searches to include “near me”, the evolution of speaking one’s search into a device changes the number of words or length of the search. Continuing with our example above of a mobile text search for “italian food near me”, with voice search this might become “where can i find a good italian restaurant close to me?”.
So how does Google work?
Here’s the deal, people are looking for quick, efficient ways to find local businesses close to them. If you’re not in the local search results, you’re not being found. With voice search, smartphones and instant answers at the forefront of search, immediate accessibility is key. In fact, local searches lead to 50% of mobile consumers visiting a store within one day (google).
And google says these people are ready to buy once they are in store. Optimizing your local business presence involves many factors that all work together to help your business stand out from your competition. Our experienced seo team will bring cohesion to these factors that influence modern search results that benefit your business and searchers alike.
Now that we’ve taken a look at what local seo is, and why it’s important, let’s check out what you can do to improve your business’ local seo. The first thing to understand here is that this is seo for location-based searches. Which means a physical address or location is a prerequisite for a business to show up on local search results. Therefore, your business has to populate on google maps or other search engines when searched for. If there is no geographical location, then local seo won’t work. In addition, if your business’ address is not updated in google my business and other online directories.
Nearly half of all google queries today are local searches. Even when someone performs a typical daily search, the chances that google shows local businesses nearby remains high. Why is that important for small businesses? well, from 2017 to 2019, google reported a 900% increase in searches that involved the phrase “near me today/tonight. ” in an attempt to best meet the needs of its searchers, google started providing more results for geographically-related searches based on: proximity relevance prominence that means, if your business is close to where someone is conducting their search, offers services or products they may be searching for, and has optimized local business listings , then you’re more likely to be found by potential customers online.
What kinds of businesses should use local search packages? simply put, if a business is a google my business listing, open and currently running, and there is interaction with clients during established open hours, it should be using a local search engine optimization package. That being said, a business that is already selling a product or providing a service should be utilizing what local seo services pricing offer: increased ranking on search engine results. What if i don’t have a google business profile listing? because google is the top search engine in the industry, any multiple location seo package will require a google business profile for local seo.
The main difference between organic and local search is that local seo has a geographical component and is part of google maps. If a user searches for an industry, topic, product, or service + location, the search engine knows that the search has local intent. Search engines will also assume local intent in some searches based on the user’s location, search history or nature of the question and answer that is most relevant to the user. The ultimate goal of a search engine is to answer the user’s question with the most accurate results. Here’s how local search works: it’s been a long day and i’m starving, but i don’t feel like cooking dinner.